Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
Despite all the changes, fundraising is up about 2 percent over the same time last year, Seserman says, which is pretty amazing.
“As far as results, we don’t really have many yet. So I can’t say if this was a no-brainer success,” he says. “But I can say that we’re holding steady, even given all the change. We’re starting to see a growing comfort level and support. And a renewed energy.
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