Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
Those trends, he explains, centered around major donors and younger donors, and how they prefer to give to and interact with the organizations they choose to support.
“We sensed in the 1990s and 2000s that things were changing in philanthropy, especially among major donors and younger donors,” Seserman says. “Younger donors, especially, wanted to control their giving, direct it and designate it in a way their parents or grandparents didn’t. [Previous generations] were more comfortable with giving to an umbrella organization.”
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