Communication and Courage

The idea of AJF being a federated organization was vague at best, confusing and even misleading at worst. And while AJF’s mission was clear within the organization, many people — even its supporters — weren’t completely sure of what exactly it did and where its money was coming from or going to.

For 67 years, AJF has been an umbrella organization serving the Jewish community in Colorado and around the world. Two-thirds of its work is local, while a third is focused overseas, mainly in Israel. The mission involves offering a number of programs to enhance the quality of life for Jewish people throughout Colorado, mobilize relief efforts in times of crisis (such as the recent flooding in the state) and support Jews throughout the world. It’s federated in the sense that it’s “a multipurpose fundraising organization” rather than a single-purpose one, Seserman explains. And that was part of the problem. Many new/younger donors prefer to give in a more
focused way.