Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
Seserman says AJF was “built in the 20th century for 20th-century donors and 20th-century needs in the Jewish world.” The challenge then was to reorganize for the 21st century, maintaining its relationship with older, more established donors but also creating opportunities for and nurturing relationships with a new breed of up-and-coming donors. And that relationship had to evolve around more focused giving.
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