Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
“I’m not even sure where the word federation came from or what it means. I’m a ‘Star Trek’ fan, so to me it means the United Federation of Planets that comes together to protect itself against its enemies,” Seserman says with a laugh.
“So [in the course of changing the organization’s name], we stumbled upon calling ourselves what we are — JEWISHcolorado. It was very organic and explained our purpose: to build and sustain Jewish life in Colorado, in Israel and around the world,” he adds.
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