Communication is key for Bard College fundraising, and part of that means making the ask.

By Abny Santicola

In terms of the mechanics in the annual fund, any time we get a gift of $1,000 or more, [the donor gets] a phone call — whether it’s from the annual fund director, whether it’s from me, whether it’s from the alumni director. Some institutions may think $1,000 isn’t much, but we think that for somebody to give $1,000, that means that they care about the institution and so they get a phone call.