Communication is key for Bard College fundraising, and part of that means making the ask.

By Abny Santicola

FS: What are some tips you can share with other colleges?
DP: Well, I’d say one is don’t forget to ask. And be direct in the ask. You can set somebody up and you can cultivate them and steward them, but if you don’t ask, it doesn’t do any good. You have to remember to ask. And also we’ve found that happy students make happy parents, and happy parents and happy grandparents make terrific prospects for us.