Communication is key for Bard College fundraising, and part of that means making the ask.

By Abny Santicola

I guess the other thing I would say is to capitalize on what you think would not be an event and make it an event. For example, Bard College launched a conservatory last year and the conservatory students, with some outstanding musicians, were performing at the Library of Congress and we turned that into an alumni, parent and grandparent event.