Communication is key for Bard College fundraising, and part of that means making the ask.

By Abny Santicola

We got a block of tickets. We invited them to the performance. We got alumni to underwrite a reception. So having a pre-performance reception made it into an event where we’re showing off Bard students and Bard programs.

This is a very exciting time to be raising money, and if you believe in your organization and its mission, and you have a good program, then this is the right time to be raising money.