Community toolbars ensure your organization is never out of sight, out of mind.

By Abny Santicola

As of this writing, 125,000 Conduit toolbars have been created by for-profit and nonprofit groups, and they’ve been downloaded by 5 million people in 112 countries. Greenpeace and the International Fund for Animal Welfare are among the nonprofits with toolbars.

Michael Mahoney, creative strategist for online campaigns and marketing for IFAW, says the toolbar gives the organization one more way to connect with its core activists. And it also helps them take action immediately.