Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
For example, let's say you become a C&C donor or sign a C&C petition asking legislators in a certain state to pass a bill allowing aid in dying. You might then be prompted to click on a banner ad to receive further information.
"The initial message might be 'welcome to the organization; you participated in one part, now we'll give you an overview and let you decide what you want to do,'" MacIntyre says.
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