Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
The "welcome period" gives supporters time to consider a variety of ways to engage with C&C the next time around. It's part of a process through which lapsed supporters may be brought back, new supporters recruited and current supporters converted into "super-supporters" — MacIntyre's term for those supporters who are acquired through one action and then proceed to engage in several others, such as petitions, contribution, accessing services, referring others to the service, etc.
Related Content
Comments
