Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
Each one of the six department leaders has his or her own staff. These six plus the three senior-level managers meet weekly to discuss challenges and make decisions involving all the work of the organization.
"We use cross-disciplinary implementation teams that work together on various campaigns or programs," MacIntyre says. "For example, individuals from client support, media and advocacy might all be on the same team. This ensures we'll take a coordinated, integrated approach to supporters."
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