Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
C&C is headquartered in Portland, Ore., and Denver, and currently has 40 affiliate groups. The organization is a huge and, at first glance, unlikely success story.
"It's pretty significant that we've grown during the economic recession," MacIntyre says. "In 2010 we had 32,000 donors. In fiscal 2011, we had 38,000."
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