Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
Growing successes
MacIntyre says he's pleased with C&C's progress in battling entrenched opposition from Catholic bishops, religious owners of hospitals and right-to-life groups. But he adds that one of the biggest challenges the organization faces is in development.
"We're doing the right things, but we want to get even more professional about it," MacIntyre says. "We want to get the best and brightest advertising minds to reach more people who support access to aid in dying. In some states that includes as much as 77 percent of voters.
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