Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
"I'd like better technology that integrates all aspects of the organization more seamlessly," he adds. "We're still not there yet. The integrative technology is still not there internally, or for the field."
MacIntyre is confident that C&C will do what it has to do to reach more people because its message points are so compelling: Too many people suffer needlessly. Too many endure unrelenting pain. Too many turn to violent means at the end of lives.
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