Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
People have no trouble understanding that these message points easily could refer to members of their own families and to themselves, and MacIntyre is sure many more of them will be drawn to Compassion & Choices and its mission: to support, educate and advocate for those facing end-of-life issues.
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