Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
"We need to get more supporters talking to doctors and counselors, and to legislators, and for contributors to fund all of our efforts," MacIntyre says. "We want everybody involved to be part of decision making and implementation." FS
David McKenna is a Philadelphia-based author, freelance writer and owner off the Odd Man Out blog. Reach him at dmikemckenna@aol.com
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