Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
During roughly the same period, C&C's operating budget went from $5 million to its current level of $8.2 million — more than a 60 percent growth rate. This happened despite the fact that it has no government or corporate support, and is entirely dependent on contributions from individuals, planned giving and foundations.
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