Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
"We've expanded our development work. We received support from longtime foundation friends who invested in that work to make sure we were able to do the work," MacIntyre says. "And we were smart in limiting our risk of exposure as we were expanding."
Limiting risk at C&C meant choosing the least costly way to enhance funding. It involved working on an aggressive major-donor acquisition program, one that included a tremendous emphasis on reclaiming lapsed donors.
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