Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
But still — how to account for C&C's high growth rate, especially in a country where there is strong organized opposition to the idea that terminally ill, mentally competent people should be permitted to play a major role in deciding how and when to end their own lives?
MacIntyre points to two major factors, the first being that increasing numbers of aging Americans and their families feel they should be in control of their own end-of-life decisions.
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