Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
"A substantial majority believe they should be able to acquire a prescription for a life-ending medication from their doctor," MacIntyre says. (A Harris Poll released in January 2011 indicted that 70 percent of adults nationwide agree that terminally ill patients should be able to choose aid in dying.)
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