Beyond Multichannel
Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent
messaging — to
fuel its fight for
end-of-life rights.
"The program work in most organizations is considered the work of the organization, with development and communications supporting the program work," he adds.
Not so at C&C. Integrated, omnichannel marketing is the cornerstone of an organizational philosophy that addresses more than communications and development functions.
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