Cone Launches Nonprofit Marketing Division

Brand marketing company Cone announced the formal launch of its nonprofit marketing division to help nonprofit organizations strengthen their brands and raise funds.

“Formalizing our nonprofit marketing discipline and services enables Cone to better respond to the needs of nonprofits today and leverages our decades of experience in the cause branding arena,” said CEO Jens Bang. “Over the years, we have been fortunate to work with the nation’s leading nonprofits, such as the American Heart Association, American Cancer Society and Boys & Girls Clubs of America, to create and activate some of the most memorable campaigns in the marketplace.”