Conference Corner

EVENT: DMFA Luncheon, Jan. 25, 2006, New York

SPEAKERS: Tiffany Lacey, director of development, Animal Haven; and Lisa Maska, account executive, Lautman & Co.

Lacey: Animal Haven raised more than $60,000 in Katrina relief funds from 325 donors (25 percent of whom were new) by combining good local media coverage with a series of e-mails, most of which were blog entries from AH’s executive director, who was in the field. AH created nine e-mails between Sept. 9 and Sept. 26 that used seven blogs, two special reports and pictures from the field to create fundraising opportunities. AH sent a follow-up report to donors and made thank-you calls to anyone who gave $100 or more. This was AH’s first foray into e-mail fundraising.