Conference Corner

For its tsunami effort, Mercy Corps received a 2.11 percent response, acquiring 77,000 new donors with an average gift of $45 and a cost to raise a dollar of 72 cents. The Katrina effort generated a 0.77 percent response, acquiring 17,000 new donors with an average gift of $39 and a ctrad of $1.08; and the Pakistan effort received a 0.30 percent response, acquiring 13,000 new donors with an average gift of $99 and a ctrad of 30 cents. It renewed 36 percent of the tsunami donors.