Conference Roundup: AFP New Orleans
- Before you even start planning an event, ask yourself these questions:
- Does it fit with your organization’s mission, vision and values? “If you can’t answer yes to the first question, then you have no business doing the event.”
- Have you found a niche for this type of event in your market? You don’t want to go up against another larger organization that is already doing something similar.
- What are the favorable results for your organization from this event? Will it result in friendraising? Fundraising? Brand building?
- Do you have the ability to attract enough attendees to make for financial success? Do the math … if you’re going to need 300 paid attendees to make any money, and you only wind up getting 30, you’re going to have a problem. “Too many people set ticket prices before they work out the budget.”
- Is this event the best use of your staff time?
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