Conference Roundup: Every Dollar Counts

In the test, the organization sent address labels to $5 donors; smaller cards to those who gave more than $5 but less than $10; upsized cards to donors who gave more than $10 but less than $15; and upsized cards with embossing and die cut to those who contributed $15 or more.

The tests showed that PVA lost 9 cents per piece by mailing a larger card package. It also showed that low-dollar donors who received smaller cards or labels netted 13 cents and 7 cents, respectively.