Conference Roundup: Every Dollar Counts

* Devise cost-efficient strategies for low-dollar donors — but don’t change the strategy of how you acquired them. “Too many times organizations will devalue the renewal stream to these donors, yet the donor was responsive to a certain offer in acquisition,” he said.

* Be cautious on how aggressively you try to upgrade the donor. Be content gaining a strong return on investment through frequent smaller gifts and not going for the big gift from someone who hasn’t given you one.