Conference Roundup: Every Dollar Counts

* Balance response and net revenue. Don’t just mail all low-dollar donors; target them through more refined segmentation and modeling.

* Weigh the results against acquisition and deep reactivation efforts. “Low-dollar donors may prove an efficient way of offsetting attrition,” Zeltsar added.

For those fundraisers and development directors who still don’t buy into the importance of small-time donors, Zeltsar advised considering a few more facts.