Conference Roundup: Every Dollar Counts

Strategies and plans aside, Kacey McGowan, associate director of marketing and development with Paralyzed Veterans of America and session co-presenter, said that fundraisers must realize that times have changed.

“It’s an unfortunate reality, but the economy is weighing heavily on all of us,” McGowan said. “Nonprofits need to understand the challenges and what they’re asking of donors and what they’re dealing with in their lives.”