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3. What benefit am I going to get from giving you my money?
4. What have you done with my money?
Once an organization can answer all of those questions, it has what it needs to move forward.
The next phase for fundraisers who want to step out of their comfort zones is to “be purple.”
Duschinsky pointed to the book “Purple Cow: Transform Your Business by Being Remarkable” by marketing guru Seth Godin. The book explains the key to successful marketing is finding a way to stand out — or to be the purple cow in a field of average cows.
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Melissa Busch
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