Conference Roundup: Learning From the Corporate World

“People from companies are not used to having no resources,” he said. “They may not understand that you don’t have the resources to spend $1 billion to change (your organization’s) slogan.”

For-profit people also have some trouble working with volunteers and working toward consensus, he added.

“In the marketing department, they have trouble realizing the customer and the consumer are different people,” Aschermann said. “It adjusts the way you do marketing.”