Conference Roundup: Learning From the Corporate World

Also, Aschermann said, corporate partners know how to grow and maintain partnerships. He recommended nonprofits do what BGCA did — put together a core team to handle corporate partnerships.

“[Corporate partners] taught us how to behave as and with a partner,” he said.

One of the most important lessons BGCA got from its corporate partners is that an organization is a brand. Aschermann related that a 1992 BGCA survey showed that only 14 percent of people had ever heard of the organization.