Conference Roundup: Major-Gift Fundraising for Anyone

When it comes to major-gifts fundraising, it’s important to remember that everyone in the organization should play a role, and that you don’t need to have a major-gifts officer to make it happen.

But fundraisers do need to stop approaching major giving like it’s just about getting donors to upgrade.

“Major gifts encompasses more than just the solicitations,” Ginn said. “It’s a way of interacting with your best donors and those you’d like to be your best donors.”