Conference Roundup: Major-Gift Fundraising for Anyone

Ginn also urges organizations to host at least one major-donor event each year. And the donors should know that the celebration is specifically for them.

“Let them know it’s not an ask but a thank-you party,” he said, also advising organizations to never underestimate the power of the personal touch and to connect with major donors by sending them copies of interesting publications with a personal note.