Conference Roundup: Major-Gift Fundraising for Anyone

“Remember, your organization is building a relationship with these folks,” he said.

One of the most important strategies, however, is to make every organization staff member a part of the effort. Development staff should invite non-development colleagues to major-gift solicitations, for example.

“Share the fun and responsibility,” Ginn said. “Have brown-bag lunches so development can teach (other staff members) about fundraising. Make sure you coach your colleagues before a visit or a call.”