Conference Roundup: Managing Angry Donors

More often than not, donor anger is triggered by wrong information or a lack of information. “Be as educated as humanly possible about your organization,” Daley said. “Donor anger is often sparked by a misunderstanding. Giving them more information helps.”

Daley’s last piece of advice: If an organization messes up, just own up to it. “Know when to let it go,” Daley said. “Admit when your organization makes a mistake. Admit something happened that shouldn’t have and then move on. … And then allow yourself to vent after the call.”