Conference Roundup: Online Communications — Pipeline to More Revenue

Charities that want to see an increase in donations or boost their donor bases should embrace these online communications, Oleary said during the session “Online Communications — Pipeline to More Revenue” at the Blackbaud Interactive Internet Symposium held on May 22 in New York.

He explained that online average gifts are higher than direct mail or telemarketing, and the lifetime value of online donors is higher, as well. Online communications also keep donors and potential donors more informed and make giving more convenient.