Conference Roundup: Online Communications — Pipeline to More Revenue

But the biggest reason to seize online opportunities, he said: “More people are online than ever before.”

A major player in fundraising this year will be microsites for campaigns (with or without the charity brand), Oleary said. A microsites, or minisite, is a separate page of a Web site that has a distinct URL; it typically aims to promote a specific event or project related to the organization’s mission.