Conference Roundup: Online Communications — Pipeline to More Revenue

A good example, Oleary pointed out, is the United Nations Foundation’s microsite NothingButNets.net, which asks people to buy a net to save children in Africa from dying of malaria. It allows visitors to provide funding for a net, join a fundraising team and share a story.

“This is becoming very popular,” Oleary said. “People like to see money used in a specific way or for a project. The boomer generation is driving this.”