Conference Roundup: Online Communications — Pipeline to More Revenue

“Online video is surging,” he explained. “It’s what people are doing.”

As for online gaming as an engagement tool, he pointed to FreeRice — a sister site of Poverty.com — that combines education and philanthropy with online entertainment. The game requires users to answer vocabulary-related questions and donates 20 grains of rice to the United Nations World Food Program for each correct answer.