Conference Roundup: Preaching to the Board

Fundraisers who want board members and upper management singing the praises of direct-response fundraising have to convert them.

In the session “Managing Up: Helping Your Board and Senior Management Become Direct Response Evangelists” during the 2008 New York Nonprofit Conference earlier this month, co-presenter Bryan Terpstra, vice president of client services for Holliston, Mass.-based direct-response marketing firm L.W. Robbins Associates, said that fundraisers must change board members’ minds by speaking their language.