Conference Roundup: Preaching to the Board

Fundraisers also should be mindful of their pitch. Try to get inside the heads of board members and senior managers, find out what’s important to them, their needs and experiences.

Also, give board members examples they can relate to, Terpstra said.

He also suggests sharpening an organization’s argument for direct marketing. To do this, fundraisers can explain to board members and senior management that: