Conference Roundup: Protecting Your Brand

Tierney’s takeaway points on third-party fundraisers:

* Assign one person to field requests or inquiries.
* Be consistent in who you say yes to, and be clear about why.
* If people misrepresent you, resolve it quickly.
* Think about rules for accepting restricted funding; how they can use your logo and language; who should vet any press that’s done on the event; and the percentage of money you would expect to come back to your organization from the event.