Conference Roundup: Rating Charities

The session was moderated by Creative Direct Response’s President and CEO Geoff Peters and introduced by Russ Reid’s President and CEO Tom Harrison, who told the crowd that conference planners tried in vain to get representatives from a number of watchdog groups to attend the forum.

Feedback from session participants found that some nonprofits can get saddled with ratings that aren’t very reflective of their organizations or their good works — and that it can affect donations.