Conference Roundup: Reaching the Hispanic Population

Latinos tend to think with the right side of their brain — the section that focuses on emotion, intuition, creativity and vision — and fundraisers need to keep that in mind when they’re trying to get donations from the Hispanic community, said Michael Saray, president of New York-based Michael Saray Hispanic Marketing during the session “How Do You Listen to Different Ethnic Communities? Fundraising in the Hispanic Market” at the 2008 New York Nonprofit Conference last week.