Conference Roundup: Reaching the Hispanic Population

When reaching out to the Hispanic community, Saray said, it’s important to remember these general guidelines.

1. The family is always important. In the Hispanic culture, Saray said, parents value their children’s health above their own; they make their relatives’ problems a priority; and one of their most important goals in life is to have children.
2. “Free” or “Gratis” is a very powerful word.
3. Avoid blatant overuse of numbers — “you want to reach the heart, not the left brain.”
4. Emphasize the 800 number.
5. Outbound telemarketing may be a very viable option.
6. Hispanics are cynical and skeptical.
7. Word of mouth is very powerful.
8. Hispanics love to be courted.