Conference Roundup: Reaching Out to Corporations

“It was taking a risk at something new, and it worked,” Mikel Koon, president of Arlington, Va.-based consultancy Mosaik Strategies, said at her session “Cause Marketing: Corporate Chic or Corporate Savvy” at the 2008 Bridge Conference held last week in Washington, D.C. “They helped a cause and saw a 28 percent increase in (card) usage and 45 percent increase in new cards.”