Conference Roundup: Reaching Out to Corporations

Nonprofits benefit, too, and the advantages are more than just extra cash in their coffers. Nonprofits get corporate expertise; access to information, products and services; and a strengthened brand, which Koon said enhances an organization’s visibility and credibility.

She cautioned that most of these partnerships begin with the company reaching out to the nonprofit. But nonprofits can start a relationship with a company by doing their homework and approaching companies that have partnered with similar causes in the past. If a company has a history of donating to educational causes, then a school might have a good chance of building a relationship, for example.